Pure Apparel

Hey Friend

We are a salty, bare-footed, alternative surf / travel inspired clothing brand who specialise in original hand-drawn designs, hand-printed in Denmark, WA.

We release limited drops once a month. Get on the waitlist, it's the easiest way to make sure you don't miss out. Once they're gone, they're gone.

Thanks to everyone who jumped on the Pure Colour 70's and 80's surf inspired drop.

Stay tuned for the next one.

Matt, Red dog and Harriet the big dog.