Pure Apparel is a Small Alternative Surf Lifestyle clothing brand specialising in original hand drawn designs born out Fremantle, WA in 2014. We draw a lot of inspiration from the Ocean as well as our travels and experiences. Pure Apparel was created by illustrator Matt Adams as a way to sell his artwork to a wider audience while still being involved in the beach and surf lifestyle. After running several successful Pop-up stores in Fremantle we noticed a huge opportunity for expansion online and decided in March 2016 to concentrate on online sales.
Pure Apparel is now run solely online while travelling Australia in a mobile office (the bus you can see in the pic above). We promote the brand as much as possible at local markets and stores while also drawing on inspiration for designs along the way. It's much easier to be inspired when you are constantly experiencing new places, things and even cultures.
Since travelling we've been asked a lot "why the name Pure Apparel". The name isn't so much about being pure it is about being pure to yourself. Whether that's surfing, skating, travel, art it doesn't matter, as long as you are true to yourself, do what makes you happy and do as much of it as possible. That's what the brand and lifestyle we promote is all about because in the end you can always make more money but you can't make more time so make the most of it. And stay Pure
Our next chapter that we are working on is our first wholesale range which will hopefully be in shops around Aus this summer. All the profits from our latest release will be going towards its launch, so you're not only buying a shirt but helping us grow and for that we are for ever grateful.
To stay up to date see the links below for social media and email.
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