We love this planet and are always on the look out for ways in which we can reduce our impact on it.

Trees For Tees

Since Summer 2021, thanks to your help we have planted over 2500 trees with charity One Tree Planted. We are now working with a new charity Eden Reforestation Projects and from May 2022 will be planting 10 trees per order - we also donate 1 tree for every single tee sold at the markets that we attend around Australia. With your help, our goal is to plant half a million trees in the next 5 years. 


Better Cotton Initiative

Where possible we try to source Australian Cotton which not only supports local farmers, it also only requires half the amount of water as other cottons and has recently seen a 90% reduction in the use of herbicides and pesticides. Our suppliers have also recently joined the Better Cotton Initiative, which exists to make global cotton production better for both the people who produce it and the environment.

Processing & Garment Making

Our carefully chosen Australian manufacturers, work directly with the garment factories to ensure that working standards are top notch. Certified as Child Labor Free, they also ensure that the living wage is adhered to and your tees are being made with love and care. OEKO-TEX® certified also ensures during the dyeing process no nasty planet and human damaging toxins are used on your gear.

Real Time Printing

We only make products after they have been ordered, which ensures that there is never any waste. Your unique shirt is printed at our HQ in real time.


We have done a lot of research into packaging and recently trialled a bio-degradable bag to send our garments in, which was great for the planet but not so great for your gear. We’re still on the hunt for the most earth and user-friendly packaging. If you've got any suggestions, let us know!

Carbon Neutral Shipping

From the September 2019 all of our packages that are sent to you will be certified as Carbon Neutral, which means that carbon credits are purchased to offset the environmental impact of your delivery. These credits go towards carbon offsetting projects, mostly in Australia. 

Product Care

Surprisingly, one of the most carbon intensive phases of a garments life cycle is when it’s with you, the customer and it’s being put in the wash, replaced, rather than looked after and then put in the bin, rather than recycled or reused. We therefore have a few tips on how to be a carbon savvy consumer and how to ensure your gear has a long, interesting life. 


Hand-wash, or machine wash gear in cold or warm water with a mild laundry soap (non-toxic, bio-degradable types preferred). And wash less, only wash your gear when absolutely necessary. Doing this conserves water, electricity and minimises wear and tear on your garments in the process.

Hang Dry

Hang drying your clothes is the best option. Turn bright, coloured or dark items inside out to reduce fading. Hang shirt from the bottom and shorts from the waistband so the peg marks are in less conspicuous spots.

Thanks for giving a shit.

Pure HQ x

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